Video Production: Common Mistakes
Common mistakes made in producing an online video relate to format, environment, content, spokespersons, and preparation. A few simple tips could decrease frustration and make the most of your available resources.
The most common mistake in producing an online video is the length. Videos should be no longer than 3-5 minutes, as drop-off rates increase drastically after that. Much like writing, a video needs to be clear and concise, keeping the audience‘s interests in mind.
Attention to Small Details
Prior to shooting your video, make sure the time and date stamp on the camera is deselected. This is a feature for both still photography and video used to embed the date and time on a still or moving image. For an online video production, this often cannot be edited out and is viewed as highly unprofessional.
Poor quality lighting and sound can be prevented with ample planning. It is recommended that you shoot some practice footage to review in advance of the formal filming session. You can then make adjustments from there without any guesswork.
Scripting the Video
To make sure your video is clear, write a script and create a storyboard for your video. However, you or your spokesperson should also avoid reading a message verbatim, and instead speak passionately about the firm, addressing at least three key points. In addition, whoever is on camera should not wear white, black, vivid stripes or large logos.
Many of these mistakes can be avoided through preparation. Remember, make sure to double-check everything so that you don‘t have to go back and re-shoot footage.
Other articles in Online Video Production
Production environment
Production equipment
Understanding video file formats
See all Video Best Practices
