Best Lawyer Videos

One of the most important decisions in creating a video is content, including whether to produce a stand-alone piece or a series of videos informing your viewers of your services in a compelling and memorable way.

In a 3-5 minute video, you have to find a way to engage your audience and tell your story. Using a script, focus on your firm‘s expertise and trustworthiness through testimonials and proven results. If you choose to use an interview format, craft the questions carefully and do as many takes as necessary to get your answers right.

To successfully deliver your firm‘s message, consider using examples and visual cues by showing footage of your firm‘s lawyers working on behalf of clients. Demonstrate to your audience that your firm is the best fit for them. You may even want to debunk myths, such as the idea that clients cannot afford your services.

The Longevity of an Online Video Campaign

A series of online videos, or a campaign, is more likely to reinforce your expertise than a stand-alone piece. If each of your videos successfully educates viewers and prompts action, you‘ll establish yourself as a trusted source of information.

For example, a firm may produce a series of 3-minute videos, with each piece focusing on how legal counsel is effective in dealing with different issues, such as affirmative action, discrimination and harassment and Americans with Disabilities Act litigation. The inherent issues, client considerations and education would all depend on the video topic and audience targeted.

Making Sure Content is Effective

In addition to content and strategy, there are some other elements to consider when producing a video for online use, including:

• A clear call to action, prompting viewers to call your firm immediately. This can be done by using a text box that includes a link to your website.
• The use of credible, believable and natural representatives (or actors). Celebrities and sports figures may draw some attention, but are risky to have as spokespeople. Your reputation depends on their reputation.
• Capitalizing on the excellent branding opportunity online videos provide by highlighting results. This gives you a chance to associate your firm‘s name and logo with proven results.

A thoroughly planned and well-implemented online video campaign can truly make a difference for a law firm. Online videos may take a long time to produce, so if you‘re serious about boosting your Internet presence, start planning your campaign as soon as possible.

Other articles in Getting Started

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Should I produce my video myself?

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