Video Production Environment
The most important factor of online video production is the filming environment, as insufficient lighting or poor sound is not easily rectified through the editing process. To save time, play close attention to detail during the pre-production and filming stages.
For your location, select a quiet, well-lit room within your office. Keep in mind that the shutting of a door, a running copier, a phone ringing or the low hum of some ventilation systems can result in poor-quality sound.
You may even want to consider closing the office while filming. At very least, be certain to notify your colleagues that there is a video shoot going on and specifically outline expectations and solutions to control noise levels.
To test for appropriate lighting, shoot your subject and review the footage to determine if there are shadows, too little light or too much light. For additional lighting suggestions, you may want to consult www.videouniversity.com.
As the set of the video, your office needs to be clean, with as little clutter or visual distractions as possible. Preparing for and staging a video shoot is much like preparing a home for sale � cleanliness matters. Make sure there is nothing in the background that may distract viewers.
Consideration should also be given to the person or people featured in your video. Avoid wearing too much contrast, such as black and white or donning vivid stripes, large logos or anything directing the viewers‘ attention away from the content of the video.
In preparing for quality sound, lighting and personal presentation, you can avoid creating cognitive dissonance between your content and visual presentation. A carefully crafted environment will effectively convey and bolster your intended message.
Other articles in Online Video Production
Common production mistakes
Production equipment
Understanding video file formats
See all Video Best Practices
