Optimizing Your Video
To make sure potential clients don‘t leave your website without getting a full sense of the services you provide, consult some best practices and techniques in video optimization.
One such technique is to use an eye-catching opening image in your video. This will be what users will see before playing the video and will encourage a potential client to learn more about your firm.
Keywords should also be used early and often in the video, with phrases such as, "I am a personal injury lawyer in Dallas, Texas." These messages should be delivered early within the video, as many users may not watch the video in its entirety. In fact, according to the Google AdWords Learning Center, play rates drop off significantly after just 45 seconds. Your video should be no longer than 3-5 minutes.
In the video, provide clear steps for potential clients to take after viewing the video. To ensure viewers can easily retain your services, use a URL and phone number unique to your firm within the video, for example www.lawfirm.com/video or 1-800-LAW-FIRM. This will also help you track the inquiries you receive.
Use top keywords in your video‘s file name and title to help encourage search engine compliance. Importantly, in addition to posting the video prominently on your website, distribute your message via YouTube, MetaCafe, Daily Motion, Vimeo, and Stickam.
Other Articles in Post Production & Distribution
Distributing your video online
Optimizing your YouTube profile & videos
Video analytics
See all Video Best Practices
