Do-It-Yourself Online Video
The decision to self-produce an online video for your law firm versus hiring a professional video producer often comes down to resources, including time, budget and your current marketing philosophy.
Depending on the situation, the cost of making a do-it-yourself video can vary. While it will usually be cheaper than hiring a professional, there will still be the costs of equipment, location and paying staff to contribute to the video. These costs will vary between small firms and large ones.
Fortunately, video production is now easier than ever. Cameras, editing software and distribution services are now available for the average home user. Self-producing allows you to closely control the message you put out there and gives you the opportunity to learn a new skill set.
On the other hand, a do-it-yourself video may require a lot of your time, depending on your video production experience and availability to take on such a large project. In many cases, hiring a professional will save you time and ensure quality production and effective distribution. If you consult with an outside source for your marketing practices, you may want to consider doing the same with your video production.
To make an informed decision as to whether to self-produce or hire a professional, think about your firm‘s time availability, cost considerations and marketing philosophy.
Other articles in Getting Started
Should I hire a professional?
What content should I include in my video?
See all Video Best Practices
