Making a Video
“You should create an online video to promote your video. Your business should be visible on YouTube and other video sites. Make sure your video is optimized.”
When it comes to marketing your law firm, especially in regard to online marketing and emerging media, you probably hear a lot of advice similar to the above as to what you should and should not be doing. And while there always seem to be a number of suggestions as to what you need to do, with little information as to why and how. Here we explain just why you should consider adding online video to your website and provide some online video best practices to help you get started making a video.
Just like with any marketing tactic, producing an online video requires some analysis. Developing a video takes time, effort and a modest production budget. You must also consider how your firm will be perceived through the video.The return on investment for an online video can be high, however, resulting in numerous web-based interactions and turning your viewers into paying clients. Video production has become a cutting-edge tool for attorneys, allowing them to visually influence potential clients while maintaining an authentic and trustworthy image. Online videos engage viewers in the action-oriented atmosphere of a website and encourage them to contact you immediately to get more information about you and the services you provide.
Through a video, you can introduce yourself online in a whole new way by becoming a "trusted virtual friend." In most cases, visitors to a law firm‘s website are there because they need an attorney immediately. You can reach them in an interactive and engaging way at the exact time they are making their hiring decision.
In 2008, 77% of U.S. Internet users viewed online videos, with the average viewer watching 274 minutes of video. On YouTube alone, over 99 million users watched 5.3 billion videos. Knowing that over the past two years these numbers have increased significantly, the potential to reach clients through online video is astonishing.
As a law firm, you have strong competition online. About 78% of law firms have a website, with over half using search engine optimization techniques. In addition to that, many have started utilizing pay-per-click advertisements and blogs. Your competition is sophisticated and they know how to attract clients online.
To keep up, use online video production to capture the attention of your potential clients. You have the power to influence their decision to choose your law firm for their legal needs.
What are online video best practices?
In the case of creating an online video to market your legal services, you probably have many questions. Should you produce the video yourself or hire a professional? What kind of content should you include? Once you have your video where should you distribute it?
To answer these questions and more we have provided the following articles about video best practices:
Getting Started
Should I hire a professional?
Should I produce my video myself?
What content should I include in my video?
Online Video Production
Common production mistakes
Production environment
Production equipment
Understanding video file formats
Post Production & Distribution
Optimizing your video
Distributing your video online
Optimizing your YouTube profile & videos
Video analytics
